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Case Study:
SoftGel Technologies, Inc. wanted to update their site to showcase the diversity of services offered by a burgeoning nutraceutical company.
Solution:
SGTI's new site was built around the theme of "more", with content was geared towards an educational theme.
- Fifteen of their forty proprietary products were profiled for maximum exposure.
- Every clinical study and article sponsored by the company in the last three years was archived online.
- Each section of the company was made available for review, including an interactive plant tour.
- Addition of forms for contacting the sales team, ordering catalogs, and making trade show appointments.
Result:
SGTI had a 11% increase in site traffic within the first month.
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