As part of their effort to diversify revenue income, the Pancreatic Cancer Action Network launched online fundraising for their 2006 Summer Event Season.
Using the BlackBaud NetCommunity software, this business model was launched by the marketing department, tested, and then turned over to their TeamHOPE division for day to day management in the fall of 2006.

To accomplish this, a technical manual was written to detail the setup process for TeamHOPE Managers to be able to launch events on their own.